Case study · Big Motoring World
Big Content & Marketing Partner
Overview
Collaborate Consulting is the end-to-end content powerhouse for Big Motoring World Group, the UK's largest car supermarket. Our work spans design direction, creating and distributing all content, from shaping design direction and providing assets for paid social campaigns to developing and implementing comprehensive SEO and AI search strategies.
We bring this to life through diverse content formats including copy, video, infographics, and strategic partnerships with sports institutions and local initiatives, ensuring Big Motoring World maintains its market leading digital presence and engagement. The Collaborate team are responsible for all social media platforms, copy, tone of voice and brand awareness.
Working with the internal team and Big C-Suite, we craft campaigns that break the audience mould and rethink UX, both physically and digitally, for customers. By developing content that focusses on the goals of the business and VC ownership base while being authentic, we have transformed the brand and improved all touch points.
Constant innovation, employing the latest technology, as well as keeping the content fresh and consistent, has led to rapid growth and record breaking results. Sales and penetration have doubled with brand equity seeing an increase via Collaborate managed partnerships with multiple sporting outlets, BTCC champions M8 Motorsport and Carwow.
Results
Since 2023
A full content team supporting Big, integral to the success of the business
4x
Content creation and distribution quadrupled in that time
300k → 2.5m+
Brand views increased via over 400 pieces of content
Lower PPC
Reduced paid spend by increasing organic penetration
3x sales
Trebled since 2023 through streamlined operation and customer contact
The work
Content, campaigns and partnerships built around the customer.
Watch the story
See how the brand comes to life across content and partnerships.
BIG x Collaborate