Automotive marketing consultancy · United Kingdom
Marketing built around how people actually buy cars.
We work with independent dealers, dealer groups and automotive businesses to build marketing that reflects the real customer journey delivering commercially grounded, knowledge based and innovative content.
Credibility
Two decades inside the automotive industry, not adjacent to it.
Our experience spans dealer groups, manufacturers, leasing brands, motorsport, media and large scale automotive events. That perspective means we understand margin, stock, footfall and forecourt reality, not just metrics.
- Dealerships
- Manufacturers
- Leasing
- Motorsport
- Media
- Events
- EV
- Automotive Technology
Experience across the industry
Brands and organisations our team has worked within the automotive industry
Case studies
Partnerships that moved the needle.
Case study · Big Motoring World
Big Content & Marketing Partner
How Collaborate became the end-to-end content and marketing partner for the UK's largest car supermarket.
Read the case study
Case study · Sixt & Bollinger
Bollinger meets Sixt Dream Cars
A campaign that brought together dream cars and dream experiences for two iconic brands.
Read the case study
The problem
Most dealership marketing starts with the car. Buyers don't.
A car purchase begins long before a search for stock. It starts with a change in life, work or circumstance — and it continues long after the keys are handed over.
- 01
Need
- 02
Discovery
- 03
Consideration
- 04
Enquiry
- 05
Experience
- 06
Purchase
- 07
Loyalty
- 08
Promoter
A customer-first approach
We start with the buyer, then work back to the business.
- 01Understand the customer
- 02Understand the dealership
- 03Identify the opportunity
- 04Build the right experience
- 05Create the right content
- 06Generate the right demand
- 07Convert interest into meaningful conversations
- 08Help the customer reach the right vehicle
What we do
Full-service automotive marketing support.
- 01
Marketing strategy
Clear, commercially focused marketing strategies built around the business, the market and the customer.
- 02
User experience
Improving the customer journey across digital, out of home channels and physical showroom environments.
- 03
Lead generation
Creating campaigns, journeys and experiences that generate meaningful customer enquiries.
- 04
Content creation
Automotive photography, video, social content and editorial storytelling.
- 05
Graphic design
Campaigns, creative assets, dealership communications and brand experiences.
- 06
Animation
Motion graphics, animated campaigns and engaging digital content.
- 07
Web design
High-performing, conversion-focused websites and digital experiences.
- 08
SEO
Organic search strategy and optimisation that puts your dealership in front of buyers at the right moment.
- 09
AI search
Positioning your business for discovery across AI-powered search, answer engines and conversational platforms.
- 10
Sponsorship support
Helping automotive businesses identify, activate and maximise sponsorship opportunities.
- 11
Event support
Strategy, creative, planning, production and marketing support for automotive events.
- 12
Paid advertising
Strategic support across paid search, paid social and other performance channels.
How we work
Three ways to work with us.
Project partner
For specific campaigns, launches, websites, events or marketing projects.
Your marketing team, extended
For businesses with an existing marketing function that need additional automotive expertise, creativity or capacity.
Your outsourced marketing department
For businesses that want senior marketing expertise and execution without building a large internal team.
The founder
Stuart Porro
About Stuart
Senior thinking, direct involvement, dealership instinct.
Stuart has spent his entire marketing career in and around the automotive industry working with dealer groups, manufacturers, leasing brands, motorsport series and automotive media.
That background shapes how we work: senior thinking, direct involvement, and marketing decisions made with an understanding of how a dealership actually runs.
Contact
Let's talk about your dealership.
Tell us where you are and what you're trying to achieve. We'll come back with an honest view on whether we can help.
help@collaborateconsulting.co.uk