Case study · Sixt & Bollinger
Bollinger meets Sixt Dream Cars
Overview
Celebrating the Special Cuvée NV with Sixt. The challenge was to bring audiences a story that resonated with both businesses while identifying each individual brand.
Working with the marketing teams of Sixt and Bollinger, we set core objectives that centred around key messaging that existed across the businesses. Together, we found points of parity that both could share, allowing the content produced to tell dual stories seamlessly and in an engaging way.
The Collaborate team worked on campaign strategy, including capturing and creating content that met all objectives. Distribution focussed on inspiring Sixt drivers to explore and, as such, we developed multiple destinations and experiences made possible by hiring a Sixt Dream Car.
Viewers and digital users were transported to a place that showed them what was possible and, thanks to a strong call to action, given a pathway to interact further with Bollinger and Sixt Dreamers.
Results
Dual brand
Content told both the Sixt and Bollinger stories in one seamless campaign
Lifestyle focus
Attracted audiences wanting to experience the lifestyle on offer from both businesses
Multi-channel
Social media, influencer adoption and direct marketing brought brands and drivers together
The work
Content, campaigns and partnerships built around the customer.
Sixt x Bollinger x Collaborate